POCO

POCO is a sub-brand of Xiaomi Corporation, a Chinese electronics company founded in 2010. POCO was introduced in 2018 with a focus on providing flagship-level specifications at affordable prices. Here’s an overview of POCO’s history and its major smartphone series:

Founding and Early Years: POCO was launched in August 2018 as a sub-brand of Xiaomi. The brand’s debut smartphone, the POCO F1 (also known as Pocophone F1), garnered significant attention for offering top-of-the-line specifications such as a flagship Snapdragon processor, ample RAM, large battery, and dual-camera setup at a remarkably low price point.

POCO F Series: The POCO F series represents the brand’s flagship lineup of smartphones. These devices typically offer high-end specifications and features, including powerful processors, high-refresh-rate displays, advanced camera systems, and large batteries, providing users with flagship-level experiences at more affordable price points compared to traditional flagship smartphones.

POCO X Series: The POCO X series targets the mid-range segment of the market, offering smartphones with a balance of performance and affordability. These devices often feature mid-range processors, versatile camera setups, and large displays, catering to users who seek value-for-money smartphones with decent specifications and features.

POCO M Series: The POCO M series is aimed at providing budget-friendly smartphones with essential features and specifications. These devices typically offer basic hardware configurations, including entry-level processors, modest camera setups, and HD displays, targeting consumers looking for affordable options without compromising too much on performance.

POCO C Series: POCO has also introduced entry-level smartphones under the C series, offering devices with basic specifications and features at ultra-budget price points. These smartphones are designed to cater to first-time smartphone users and consumers in emerging markets who prioritize affordability over advanced features.